Whether mindshare is an accurate analog for market share is meaningful only when a company, candidate or institution is in a p0sition to meld the two. Based on “Likes”, Tweets, live feeds, second-day coverage and a predictable drop in share price, Apple is not just a company that can but might.
Setting aside the new smartphones, operating system, even the watch, still leaves us with Apple Pay as anecdotal evidence. Sure, there is underlying technology and a web of legal partnerships that make Apple Pay possible; it can be done. But it is an overlay of trust and confidence in the company (despite recent setbacks) that gives it a chance that it might be done and, as some have said, “rock the world of payments.” Especially since previous attempts have failed or flagged. More»