We help companies market products, services, even themselves by tapping into the persuasive power of their own story. Creating context allows companies to speak from strength.
An under reported effect of the digital revolution is how it has changed the way consumers and customers are motivated to act. In a more complex world, where each of us is bombarded with information and the cost of a wrong decision grows higher daily, credibility is mandatory.
We reward credible companies, institutions and others because they deliver value in a consistent and sensible arc of market behavior. We punish those who take a more erratic, offer-driven approach.
Context is the way we best portray credibility. It is the next evolution of effective communication. Our goal is to make every communication – internal, external, casual or required – a voice of advocacy.
In founding this consultancy, John Berard has drawn upon his experience in the financial and corporate communications landscape of New York City, the issues-driven meeting rooms of Washington, D.C. and the technology arenas in San Francisco and Portland.
Credible Context is more than a methodology for communicating in a noisy, data-driven market. It is an integrated approach to communications, at a time when consumer trust is elusive and finance, government and technology are reshaping our world.