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Archive for the ‘advertising’ Category

Internet’s new “Big Bang” creates chance to put down roots

Thursday, June 23rd, 2011

The Internet has done as much as the jet engine to shrink the distance between where we are and where we want to go.  Even the propeller-type connectivity of dial-up was a giant leap forward.

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Tags: advocacy, gTLDs, marketing

Posted in advertising, Customer service, marketing | No Comments »

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Shocked, shocked to find data being collected

Saturday, March 26th, 2011

This morning’s New York Times carried word of fresh outrage over the collection of personal information.  In this instance, Deutsche Telekom was outed by a German Green Party politician who discovered the mobile carrier tracks and stores his every move.  To paraphrase the classic line of dialog from “Casablanca,” he was shocked, shocked to find data being collected.  He shouldn’t have been, but the fault is not his, it is Deutsche Telekom’s.

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Tags: advertising, legislation, privacy

Posted in advertising, Notice and choice, politics | No Comments »

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If reputation lags reality, public relations deserves a longer look

Thursday, January 20th, 2011

Recent executive changes at Hill and Knowlton prompted a blog post from Steve Cody, a former staffer at the agency who now runs his own.  No doubt, the public relations business has seen a fair bit of turmoil in the last 25 years — some technological, some economic but a lot of it was self-inflicted.  But the patient lives and may soon be up and around.

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Tags: advertising, public relations, reputation

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O’Dwyer’s PR goes public with my view of privacy

Saturday, December 18th, 2010

One of the leading trade press venues for public relations is Jack O’Dwyer’s newsletter, magazine and website.  It carried a recent commentary on how making a commitment to privacy can be a competitive advantage.

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Tags: advertising, Amazon, privacy

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Renegotiating the advertiser/consumer contract

Thursday, December 2nd, 2010

The Federal Trade Commission has issued its long-awaited report on consumer privacy, its findings summed up well by Commissioner Jon Leibowitz.  He said: “We deserve far better.”

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Tags: advertising, media, regulation

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Freddy Krueger would be an excellent Congressman

Saturday, November 13th, 2010

Legislation, particularly in recent years, has been a blunt solution to urgent problems and appended with less visible “sweetners” to ensure its passage.  Then Congress, having writ, moves on. This kind of performance is familiar to fans of the “Friday the 13th” horror movies, but it is not the kind of approach that bests suit complex social problems, privacy in particular.

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Tags: FTC, legislation, regulation

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Forbes, Tiger & me

Thursday, April 8th, 2010

Forbes took a look at what has become a controversial Nike ad featuring Tiger Woods and the voice of his late father.

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Tags: advertising, golf, Tiger

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Microsoft has a context problem

Thursday, January 7th, 2010

A report today from Information Week supposes that Microsoft will introduce its own slate-type tablet computer.  The key bit in the story had nothing to do with the quality of the product, but the lack of enthusiasm it has so far engendered.  “Microsoft has not officially confirmed the (New York) Times’ report, and investors largely shrugged at the news. Microsoft shares were up .16%, to $31.01, in early trading Wednesday on the NASDAQ.”

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Tags: Google, Microsoft, smartphone, tablet

Posted in advertising, branding, product development, Rebranding | No Comments »

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Mobile in 2010 can create real-time marketing permission

Tuesday, December 15th, 2009

MediaPost “Online Spin” columnist and President of Social Vibe Joe Marchese had this to say about the bright year ahead for mobile marketing:

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Tags: marketing, mobile, permission, privacy

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Technology part of our day, not our vernacular

Thursday, December 10th, 2009

Apple’s plans for bringing iTunes to the Web was big news, but it was a simple, apositive phrase, late in the story in the Wall Street Journal, that carried greater import.   In talking about how Apple will give users access to their accounts via any web browser, the Journal said, “That approach, known in technology circles as cloud computing, could…”

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Tags: Apple, cloud, iTunes, Neustar

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