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What We’ve Done

“Context is about connections – between people, concepts, industries and perspectives. Berard can identify, uncover and exploit them better than anyone I’ve ever worked with.”
– Jesse Ciccone, former Director, Corporate Communications, Signature BioScience

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“Calm, astute and inventive, John helped chart a new and favorable course for the introduction of new products, a higher profile for executives and attention to the strengths of our company.”
– Mary Cocoma, former Director, Corporate Communications, Sapient

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“John Berard’s insights and observations helped Oracle’s communications team anticipate and prepare for changing market conditions and develop an effective and timely media response.”
– Bob Wynne, former VP of Corporate Communications, Oracle

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“John’s intellect and experience are second to none. He applies both on his client’s behalf with a relentless consistency and credibility that delivers superior results. At a time when we were confronting bigger and better funded competitors, John helped us earn market standing.”
– Harry Schlough, former Senior Vice-President, Corporate Strategy & Marketing, SHL Systemhouse

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“For over two decades John has counseled me and my companies on complicated and uncharted areas in very public media arenas. He helped me at RKO during protracted FCC license challenges then at Tele-TV, an early attempt to deliver interactive television and a joint venture of three U.S. telcos and Michael Ovitz. ITV was not well understood and John helped clarify our goals and initiatives. Be it the influence of politics on corporate decisions or understanding how technology will redraw industry alliances, he has been a valuable counselor.”
– Monie Begley, former Senior Vice President at TeleTV and Vice President, RKO General

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“I call John Berard when I have an idea or issue that I need to build support for. Whether he’s helping to craft a message or advocating for an issue, he knows who I should call and how to lock in their support. John transforms concepts into critical communications that move people.”
– Paul Ash, Executive Director, San Francisco Food Bank

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  • Context in Context

    Good products, responsive customer service, smart management and a culture of innovation are only the raw materials of market share. Delivered, they can be refined into trust, the key to market share. Credible Context helps companies tap into the persuasive power of their own story.
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  • Blogroll

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  • Context in Action

    • Blogging long-term investment
    • Forbes, Tiger & me
    • Forming a pre-blog blog strategy
    • Internet Goverance POV
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    • NYTimes Tips on Networking
    • Primaries bring a new age of comms
    • Privacy now a public matter
    • Quintaris
    • Rebranding Zeno
    • Trust is a terrible thing to waste
  • Diversions

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