Posts Tagged ‘brand’
A snappy bumper sticker can help move a product, a candidate or an idea. Better is a track record of delivering on the promise of the phrase. Best is when every action of a company is aligned behind it. Toyota has long stood as a leading example of the best. Look no further than this from the LA Times:
The massive Toyota vehicle recall has been described as both a savage hit to the company’s reputation and bottom line. It has also pointed out the fact that not all context is the same.