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A former Fleishman Hillard colleague, Peter Verrengia, has written a take on privacy worth noting, whether you are steeped in the subject or just now coming to grips with the danger misuse of customer data represents.

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The landing of the Android-driven smart phone has fomented a frenzy of  “it will” and “it won’t” kill the iPhone commentary.  This persistent portrayal of the market as a zero-sum game distracts from the real benefit of the competition for share.  Computing devices are going to emulate more of our behavior.

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When Yogi Berra, Hall of Fame catcher for the New York Yankees, uttered his famous, “Nobody goes there anymore, it’s too crowded” assessment of a popular spot, it was merely an ironic twist.  These days, it may be read as an epitaph for any business — retail, entertainment or travel — that needs people to get up and go.  More than a bad economy, more than changing fashion and more than the TSA, the reason we are staying put is technology.  It is delivering on the experience without the inconvenience.

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The current “noise” about whether President Obama was really born in the United States may seem a view from the lunatic fringe, but we have long been captive to various urban myths, like the Satanic symbolism in a corporate logo or spider eggs in bubble gum.  It makes one wonder, how come?

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As reported in the May 2009 issue of the digital marketing magazine, OMMA, another brand has discovered that it is not about them, but about us. The story is about Scotts Miracle-Gro, a company of many brands and, until recently, many web destinations.

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