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Posts Tagged ‘influence’

I just met a girl named Maria

Tuesday, May 26th, 2009

No, I am not humming the sound track of “West Side Story,” I am savoring the faux pas committed by Mike Huckabee when he, in his first post (now corrected) opposing the nomination of Federal Judge Sonia Sotomayor to the U.S. Supreme Court, called her “Maria.”

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Tags: context, influence, labels

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If it quacks like a duck

Tuesday, May 12th, 2009

It is hard to keep track of the political skirmishes in Washington, D.C. when the battlefield lies in the shadow of a sour economy, but when the two converge, people stop and take notice. It seems such is the case with President Obama’s current tax proposal.

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Tags: advocacy, influence, trust

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A brand, like beauty, is in the eye of the beholder

Wednesday, May 6th, 2009

As reported in the May 2009 issue of the digital marketing magazine, OMMA, another brand has discovered that it is not about them, but about us. The story is about Scotts Miracle-Gro, a company of many brands and, until recently, many web destinations.

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Tags: brand, consumer, influence

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