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Posts Tagged ‘iPhone’

First, do some good

Monday, January 4th, 2010

There is nothing like the excess of Las Vegas to focus the mind.  And, as the consumer electronics industry gathers in the Nevada desert this week, it is only fitting that a product no one really knows exists is on the minds of  most.

The so far mythical Apple tablet has turned a lot of e-ink and burned even more cycles among those who hope the Cupertino company can again bring some clarity to a market segment in chaos.  As consumers and business users continue to seek a single device that can satisfy the need to text, talk, watch, play, create, edit, find and report, the task is getting harder even as the stakes get higher.

In a report in the Financial Times, the countervailing forces of hope and hype are on display with regard to the introduction of smartbooks — a computing device for people who “don’t necessarily need the full PC functionality of a laptop or netbook all the time, but they do desire a device that can give them a rich web and media experience on the go with a stylish and cool design…”

If you use a netbook or iPhone or Droid, the news may have you scratching your head.  I suspect that would be the likely reaction from the New York Times’ media reporter David Carr who has written what ought to be a rule for our age: “…for a product to have significan value, it has to solve a problem or be very useful, or both.”
Too often consumer electronic and computing products are designed to fill a gap in technical specifications (smartbooks promote screen size, or example) when they ought to be fulfilling a market need.  Better yet if they can meet a need that can only be described once the solution is at (or, rather, in) hand.

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Tags: Apple, CES, Droid, iPhone, netbooks

Posted in consumer electronics, innovation, product development | No Comments »

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