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Posts Tagged ‘marketing’

Internet’s new “Big Bang” creates chance to put down roots

Thursday, June 23rd, 2011

The Internet has done as much as the jet engine to shrink the distance between where we are and where we want to go.  Even the propeller-type connectivity of dial-up was a giant leap forward.

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Tags: advocacy, gTLDs, marketing

Posted in advertising, Customer service, marketing | No Comments »

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The creative value of duress

Tuesday, May 10th, 2011

It has long been true that change happens most, maybe only, under duress.  High cholesterol eliminates hamburgers, a speeding ticket leads to slower, safer driving and a plummeting share price becomes a problem to be solved by a new CEO.  In this way, the lack of change is to be lauded.

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Tags: advertising, brand, marketing

Posted in brand promise, consumer influence, marketing | No Comments »

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Consumer engagement

Monday, April 11th, 2011

A recent “Future of Healthcare” breakfast hosted by the San Francisco Business Times offered what I am sure it thought was a panel representing the full-spectrum of health care players.  One group was absent: patients.

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Tags: consumer, health, marketing

Posted in community, leadership, marketing | No Comments »

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Nothing foolish about consistency

Saturday, January 29th, 2011

A conversation with a long-time professional colleague and sometimes client, confirmed the essential link between who we are and how effectively we communicate.  This holds not just for people, but for companies, too.

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Tags: consistency, marketing, personality

Posted in brand promise, continuity, messaging | No Comments »

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Policy is architecture, but it’s not a market until the market says so

Monday, December 13th, 2010

The Internet Corporation for Assigned Names and Numbers or ICANN (“eye-can”) has a hard-to-remember name and a easy-to-overlook mission.  It is to “coordinate, at the overall level, the global Internet’s systems of unique identifiers; and ensure the stable and secure operation of the Internet’s unique identifier systems.”  This has just been restated in the organization’s draft strategic plan.

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Tags: gTLDs, ICANN, marketing

Posted in branding, community, Internet, marketing | No Comments »

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Marketing baseball requires continuity

Tuesday, July 20th, 2010

Just a week ago, the National League won its first Major League Baseball All-Star game since 1996.  But much like a tree falling in the forest without anyone around to hear, the contest didn’t make much of a sound.  The national television ratings were the lowest ever for the mid-Summer classic.

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Tags: Baseball, continuity, marketing

Posted in continuity, history, marketing | 1 Comment »

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Communicating Risk

Saturday, February 13th, 2010

The recent snowstorms in Washington, D.C. led to more than closed schools, postponed events and shovel-sore muscles. The unusually cool atmospherics became a hot metaphor in the argument against climate change. After all, how could the climate be warming and there be all this snow?

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Tags: context, labels, marketing

Posted in credibility, legacy media, political strategy, statistics, Uncategorized | No Comments »

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Mobile in 2010 can create real-time marketing permission

Tuesday, December 15th, 2009

MediaPost “Online Spin” columnist and President of Social Vibe Joe Marchese had this to say about the bright year ahead for mobile marketing:

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Tags: marketing, mobile, permission, privacy

Posted in advertising, mobile marketing | No Comments »

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The best products solve big problems

Wednesday, September 23rd, 2009

When I saw this bit — “One of the most important lessons I’ve experienced over the years, though, is to build something worth noticing: A product that is the first to simplify a big problem or entertain a user’s important passion.” – in a VentureBeat post by Venrock entrepreneur-in-residence Sean O’Malley, I thought: that is a pretty good high concept for innovation.

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Tags: innovation, marketing, media

Posted in innovation, product development, public relations | No Comments »

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A strong belief in what we know to be false

Friday, July 31st, 2009

The current “noise” about whether President Obama was really born in the United States may seem a view from the lunatic fringe, but we have long been captive to various urban myths, like the Satanic symbolism in a corporate logo or spider eggs in bubble gum.  It makes one wonder, how come?

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Tags: brain, consumer, lies, marketing, NPR, Obama

Posted in consumer influence, power of lies | No Comments »

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