What We Do
Credible Context allows companies to speak from strength.
It is the product of performance over time.
In the heat of a competitive moment or lured by what’s “new and improved,” context can be obscured or ignored.
This can work for a time, but sooner or later, the market asks questions that require answers rooted in context.
This is how the market comes to see companies as credible.
And once the world is willing to view a company as credible, marketing accelerates.
Credible Context is a platform. It is the starting point for a discussion with customers, employees, investors, partners and all others whose support is essential.
Credible Context seeks to help companies market their products, services, even themselves by tapping into the persuasive power of their own story.
An under reported effect of the digital revolution is the way it has changed the way consumers and customers are motivated to act. In a more complex world, where each of us is bombarded with information and the cost of a wrong decision grows higher daily, credibility is built over time, not on a single offer.
That’s why the we reward companies, institutions and others that deliver value in a consistent and sensible arc of market behavior. And that’s why we punish those who take a more erratic, offer-driven approach.
Context is the next evolution of effective communication. We have moved from commitment to authenticity to transparency to context as the ante for successfully motivating the market place.
Our mission is to help clients reveal and leverage the power of their context. Our goal is to make every communication – internal, external, casual or required – a voice of advocacy.
In founding this consultancy, John Berard has drawn upon his experience in the financial and corporate communications landscape of New York City, the issues-driven meeting rooms of Washington, D.C. and the technology arena in San Francisco.
Credible Context is more than a methodology for communicating in a noisy market. It is an integrated approach to communications, at a time when consumer trust is elusive and finance, government and technology are reshaping our world.